Winayaka - Jurnal Sosial Humaniora

I Kadek Putrayana¹, Ketut Sumadi², Putu Kussa Laksana Utama³

(41-46)

ABSTRACT

 Kite festival is an annual activity on the island of Bali that involves a wide range of people, from children to adults, and attracts tourists to Sanur Kauh Village. However, information about this festival is still not optimal because many tourists do not know its existence. The researcher used observation, interviews, literature studies, and documentation to collect data, and applied tourism management theory and participation theory with qualitative descriptive analysis. This research found three potential for festival development: natural, cultural, and man-made potential. Development obstacles are identified in four aspects: natural, cultural, social, and economic. Festival packaging involves three stages: decision-making, implementation, and evaluation.  The conclusion of the study shows that kite festivals have a lot of potential that can be developed into tourist attractions to support tourism activities. Festival management already has a structured organization or group, and existing obstacles can be anticipated well so that it does not become a serious problem.  The suggestions given include efforts to preserve the culture inherited by ancestors and the government is expected to provide special legality for this festival. This aims to make the kite festival in Bali more widely known, take place every year, and attract more tourists to Sanur Kauh Village and Bali in general.

 Keywords: Kite Festival, Potential, Obstacles